Sonal and Apoorva Shah are names synonymous with hair and scalp care, not only in India, but across the world. They have undergone trichology course from the International Association of Trichologists Australia (IAT)

Apoorva Shah has pioneered the trichology concept in India and has featured in the Limca book of records as India’s first certified trichologist. He is also popularly referred to as the “Shah of Trichology” for his extensive work. From pioneering to raising an empire in the trichology segment, Apoorva Shah and Sonal Shah have come a long way from just being India’s early trichologists.

Apoorva Shah always treaded the path less walked and along with Sonal Shah, their entrepreneurial foray gave birth to RichFeel ™ Trichology Centers in India- the one stop solution for all hair and scalp problems.

Sheer dedication and hard work from the duo has made RichFeel ™, the first and last stop in the field of Trichology in India, offering yeomen services in hair and scalp treatment when almost none existed. The centers encompass comprehensive services in the trichology segment. Bringing in over 50 years of combined experience to RichFeel ™, they epitomise a pioneering spirit in the field of hair and scalp care in India and the world over.

Apoorva Shah is renowned world over and the recognition he received for his work through numerous awards hold testament to the fact. Apoorva Shah has been awarded the Maharashtra Vaibhav award in the year 2002 for excellence in the field of Trichology. He has also been the recipient of the Ronald Salinger Award in the year 2007, in Australia by the International Association of Trichologists, for excellence and outstanding contribution in the field of Trichology which is the world’s highest honour in Trichology. He has also been conferred the title of India’s greatest brand builder at the CMO Asia Awards 2010 in Singapore.

Apoorva Shah has been associated with the Femina Miss India Pageant as the official hair care expert for the last 10 years. Apoorva Shah has also established the M.E.T RichFeel ™ institute of Trichology, the first and foremost educational institution in India which trains doctors to become trichologists. Scores of doctors in India that held hope of becoming successful trichologists have found paradise in the M.E.T RichFeel ™ institute of Trichology.

Through the Meenaxiben & Rekhaben Shah Memorial Trust, Apoorva Shah strives to bring in a positive outlook in the lives of cancer patients. This trust not only provides free treatment to cancer patients but also helps restore their image, prestige and confidence, thus fulfilling their mission of ‘Bringing back one’s confidence.’ The trust also works towards eliminating the negative physical effects of cancer

Apoorva Shah is also an author of the book ‘Have a great hair day’ published by The Times of India. The book encompasses various aspects of hair treatment.

On the philanthropic front they have pledged to treat the less fortunate who cannot afford even a consultation through the concept of ‘Free Hair Care Day’, wherein an individual can avail of the services at RichFeel ™ at a nominal fee.

They are also the brains behind the formation of World Medical Trichologist Association in United States of America.

They are also well known columnists for a number of publications. As part of an ongoing campaign to spread awareness on the science of Trichology in India, Sonal Shah’s centers arrange free hair camps all over the country, where men, women and children are encouraged to consult experts.


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