The journey of RichFeel started with two visionaries Apoorva Shah and Sonal Shah, India’s first certified trichologists. In 1986, they ventured into the profession of hair and scalp care treatments and pioneered the science of Trichology in India. At a time when India was witnessing a revolution in health care, Apoorva and Sonal Shah chose to pioneer the RichFeel Trichology Centre, India’s first and only chain of hair and scalp clinics.

Starting with a humble beginning of salon-based consulting, the focus on research, expertise and results led RichFeel to expand into a chain of hair and scalp clinics – spread all over the country and successful treatments for over a million hair lines. With the level of expertise RichFeel has, it has been the hair care partner for Femina Miss India pageant for over a decade and the preferred hair care destination of celebrities like actors, cricketers, models, stylists, designers and, common people alike.

RichFeel has also pioneered Trichology Medical Education in India for doctors, in association with WMTA – USA. With several hundred doctors certified every year, RichFeel is the preferred choice for specialization in hair science, for doctors from various streams of medicine.

RichFeel has a trichologist in every TRICHOLOGY CENTRE of theirs who provides right kind of tricho-active hair products after examining each of the case thoroughly.RichFeel Trichology Centre also has a three-fold approach for diagnosis of any hair and scalp problem and it also provides a holistic solution for hair and scalp problems.RichFeel Trichology Centre in India specializes in treating hair and scalp problems.

Founders, RichFeel

Sonal and Apoorva Shah are names synonymous with hair and scalp care, not only in India, but across the world.

Apoorva Shah has pioneered the trichology concept in India and has featured in the Limca book of records as India’s first certified trichologist. He is also popularly referred to as the “Shah of Trichology” for his extensive work. From pioneering to raising an empire in the trichology segment, Apoorva Shah and Sonal Shah have come a long way from just being India’s early trichologists.

Apoorva Shah always treaded the path less walked and along with Sonal Shah, their entrepreneurial foray gave birth to RichFeel ™ Trichology Centers in India- the one stop solution for all hair and scalp problems.

Sheer dedication and hard work from the duo has made RichFeel ™, the first and last stop in the field of Trichology in India, offering yeomen services in hair and scalp treatment when almost none existed. The centers encompass comprehensive services in the trichology segment. Bringing in over 50 years of combined experience to RichFeel ™, they epitomise a pioneering spirit in the field of hair and scalp care in India and the world over.

Apoorva Shah is renowned world over and the recognition he received for his work through numerous awards hold testament to the fact. Apoorva Shah has been awarded the Maharashtra Vaibhav award in the year 2002 for excellence in the field of Trichology. He has also been the recipient of the Ronald Salinger Award in the year 2007, in Australia by the International Association of Trichologists, for excellence and outstanding contribution in the field of Trichology which is the world’s highest honour in Trichology. He has also been conferred the title of India’s greatest brand builder at the CMO Asia Awards 2010 in Singapore.



India’s Most Iconic Brand by The Economic Times 2018 for “Outstanding contribution in the field of Trichology”


CMO Asia Awards 2010 At Singapore International Convention And Exhibition Centre


India’s Most Trusted Hair Care Retail Brand By “The Brand Trust Report” India Study, 2014


Limca Book Of Records 2004 featured In The ‘Limca Book Of Records’


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