What’s the science behind hair colouring?
For the hair to absorb the colour/dye, the outermost layer of your hair shaft, the cuticle has to be raised/ lifted up. When the cuticle layer opens up, the colour molecules penetrate the cortex and the colour is thus deposited.
For the cuticle to raise up and make way for the colour, strong chemicals are used. And here is where the problem arises! The cuticle, as nature intended, is not meant to be lifted up with such intervention. And we all know what happens when you try to play around with nature’s ways.
All hair colour products use one or the other chemical to help serve this purpose of lifting the cuticle, to colour the hair from the cortex – out.
Effects Of Hair Colouring On Hair & Scalp
Ammonia Increases the ph level of the hair, thereby causing hair to swell, leading to penetration inside the hair. Because of the swelling, of the cuticle (the protective layer of the hair) is exposed, leading to hair damage. Hair colouring chemicals (Ammonia/MEA/EA) extract water from the cells, thus depleting the hair of its moisture. It also incapacitates the sebaceous ‘MEA affects the sebaceous gland which produces sebum, hair’s natural moisturisers.’ When hair becomes damaged the scales of the cuticle can stand out or break off, exposing the cortex and making hair feel dryer and harder to brush.
EA causes bubbles inside the cuticles, thus making it uneven.
Ammonia Hair dye contains harsh chemicals like Ammonia/MEA/EA, which is one of the most toxic ingredients. This and related agents contained in hair colouring products can cause a burning of the scalp, swelling and irritation. Not all people who dye their hair experience this effect but people with sensitive scalp can get irritation. Scalp Irritation: use of hair colouring can result in allergic reaction and/or skin irritation. Symptoms of these reactions can include redness, sores, itching, burning sensation and discomfort. Skin and fingernails are made of the similar type of keratinized protein as hair. That means that drips, slips and extra hair tint around the hairline can result in patches of discoloured skin. This is more common with darker hair colours and persons with dry absorbent skin.
How Power THP* from USA detoxifies your hair
Ana-d-tox comes packed with POWER Triple Hydrolyzed Proteins (THP), from the USA, with three advanced natural proteins – Wheat, Barley and Quinoa.
- Wheat – Wheat proteins help reduce scalp irritation while improving the health of the scalp and thus preventing hair breakage.
- Barley – Barley proteins add moisture to the scalp and prevent dryness. The Barley proteins also decrease roughness and reduce curly hair, while nourishing the scalp.
- Quinoa – Quinoa proteins make your hair feel smoother and silkier and also prevent the colour from fading.
- This treatment also increases the colour retention and colour uptake thereby reducing the frequency of colouring & hair damages.
Ana-d-tox works in four steps – Detox, Revive, Repair & Protect
With RichFeel’s revolutionary ana-d-tox! that allows you to colour, highlight and streak your hair as many times as you want, without worrying yourself needlessly about the underlying damage the chemicals are causing.