RICHFEEL ANADTOX HAIR COLOUR DAMAGE REPAIR THERAPY

What’s the science behind hair colouring?
For the hair to absorb the colour/dye, the outermost layer of your hair shaft, the cuticle has to be raised/ lifted up. When the cuticle layer opens up, the colour molecules penetrate the cortex and the colour is thus deposited.

For the cuticle to raise up and make way for the colour, strong chemicals are used. And here is where the problem arises! The cuticle, as nature intended, is not meant to be lifted up with such intervention. And we all know what happens when you try to play around with nature’s ways.

All hair colour products use one or the other chemical to help serve this purpose of lifting the cuticle, to colour the hair from the cortex – out.

Effects Of Hair Colouring On Hair & Scalp
Hair Damage
Ammonia Increases the ph level of the hair, thereby causing hair to swell, leading to penetration inside the hair. Because of the swelling, of the cuticle (the protective layer of the hair) is exposed, leading to hair damage. Hair colouring chemicals (Ammonia/MEA/EA) extract water from the cells, thus depleting the hair of its moisture. It also incapacitates the sebaceous ‘MEA affects the sebaceous gland which produces sebum, hair’s natural moisturisers.’ When hair becomes damaged the scales of the cuticle can stand out or break off, exposing the cortex and making hair feel dryer and harder to brush.

EA causes bubbles inside the cuticles, thus making it uneven.

Hydrogen In hair colour, the Hydrogen Peroxide used as a developer lifts the cuticle layer of the hair shaft and allows these oils and the Peroxide hair’s moisture to be leeched away. Damaged hair carries a more negative electrostatic charge than healthy hair does. Negatively-charged hair strands repel one another, producing fly-away strands and make hair difficult to manage. Due to excessive exposure to hair colouring chemicals, your hair may become over-processed. This results in dry, rough and fragile hair. Developer (Hydrogen Peroxide), when added to Ammonia/MEA/EA and colouring, the resulting mixture causes the hair to swell. Helps Ammonia/MEA/EA carry the colouring tint into the hair follicles. The higher the concentration of Hydrogen Peroxide solution in the dye, the more sulfur is lost in the hair. Loss of sulfur leads to more damaged and harder hair which results in hair breakage.
Skin Damage
Ammonia Hair dye contains harsh chemicals like Ammonia/MEA/EA, which is one of the most toxic ingredients. This and related agents contained in hair colouring products can cause a burning of the scalp, swelling and irritation. Not all people who dye their hair experience this effect but people with sensitive scalp can get irritation. Scalp Irritation: use of hair colouring can result in allergic reaction and/or skin irritation. Symptoms of these reactions can include redness, sores, itching, burning sensation and discomfort. Skin and fingernails are made of the similar type of keratinized protein as hair. That means that drips, slips and extra hair tint around the hairline can result in patches of discoloured skin. This is more common with darker hair colours and persons with dry absorbent skin.

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How Power THP* from USA detoxifies your hair
Ana-d-tox
comes packed with POWER Triple Hydrolyzed Proteins (THP), from the USA, with three advanced natural proteins – Wheat, Barley and Quinoa.

  • Wheat – Wheat proteins help reduce scalp irritation while improving the health of the scalp and thus preventing hair breakage.
  • Barley – Barley proteins add moisture to the scalp and prevent dryness. The Barley proteins also decrease roughness and reduce curly hair, while nourishing the scalp.
  • Quinoa – Quinoa proteins make your hair feel smoother and silkier and also prevent the colour from fading.
  • This treatment also increases the colour retention and colour uptake thereby reducing the frequency of colouring & hair damages.

Ana-d-tox works in four steps – Detox, Revive, Repair & Protect

With RichFeel’s revolutionary ana-d-tox! that allows you to colour, highlight and streak your hair as many times as you want, without worrying yourself needlessly about the underlying damage the chemicals are causing.

RichFeel Ana-D-Tox Fights Hair Colour Damage

RichFeel, the only brand synonymous with hair & scalp care in the country, introduced, for the very first time in India, advanced treatment to solve this very concern of hair colour damage – The revolutionary ana-d-tox therapy.

Who does not want an excellent 1st impression! This exactly resonates with an old Russian proverb that says, ‘when you look at a person, you judge by looks & you judge by heart when you discuss. For this to happen, hair plays an important part of your personality. Therefore, proper grooming of this ‘crowning glory’ becomes a priority.

Hair colour has been used as a tool to make hair look special and enhance one’s persona. Today, it’s become mandatory for most of us to make that monthly appointment at the salon for colouring our hair. We know there’s a flip side to this because we know we are damaging our hair every time we colour and we would rather endure the pangs of guilt and live with irrevocably damaged hair, rather than display the slightest streak of grey in our hair. But then there’s so much pressure on us to ‘make that 1st impression’, ‘look younger’ and ‘being hip’, that’s it’s almost pointless to play the blame game and yet we do! We blame OURSELVES when our hair, thanks to repeated exposure to dyes and chemicals, starts thinning and falling.

How do you keep colouring your hair preventing its damage by the colour and get rid of those guilt-laden days?!

These are the things of the past with RichFeel’s new revolutionary treatment – Ana-d-tox – that allows you to colour, highlight and streak your hair as many times as you want, without worrying yourself needlessly about the underlying damage the chemicals are causing.

To understand how Ana-d-tox works, you have to first understand how exactly colouring products damage your hair.

Similar to a tree that has a bark as an outer covering, the cuticle is the outer covering for our hair shaft. For the hair colour to penetrate through the cuticle, it has to be lifted. All hair colouring products include some chemical or the other, which lifts up the cuticle, to deposit colour into the cortex (inner layer of a strand of hair)

But the problem here is that once you’ve disturbed the cuticle, the damage has already begun because the cuticle is not meant to be lifted. And the longer the colour is penetrating your open cuticle and hair shaft, the longer the chemical has to attack and wreak havoc on your open cuticle and hair shaft by weakening and damaging them.
‘Ammonia Free’ A Myth!

  • Brands may advertise the natural properties about their hair colour, but it’s a known fact that all hair colouring products contain harmful chemicals.
  • These harmful chemicals penetrate the outer layer of hair, called the cuticle and deposit colour into the inner layer known as the cortex. This forced opening of the cuticle is what damages the hair. But this is the irrevocable fact about colouring, as it’s the chemicals that keep the colour from fading; or it would wash away the next time you shampoo.
  • It is these damaged hair cuticles that make your hair dry and lifeless and eventually make them brittle and prone to split ends and easy breakage.
  • This cumulative damage can be long-lasting, until and unless you seek some specialized treatment to limit the damage.

If these chemicals are so harmful, why do hair colour products have them?

Because it’s these chemicals that make the colour last; without them, the colour would fade away the very next time you shampoo your hair. Again it’s these chemicals that lead to the five main culprits responsible for damaging coloured hair.

  • Dry & Rough Hair
  • Split Ends
  • Dry & Itchy Scalp
  • Hair Breakage
  • Loss Of Texture

RichFeel’s revolutionary Ana-d-tox therapy uses POWER THP* from USA with 3 advanced natural proteins – Quinoa, Wheat and Barley that detoxes, revives, protects & repairs your hair and scalp from damage caused by colouring. Regular Ana-d-tox home care is also specially designed for regular protection & shine.

In other words, Ana-d-tox fights ORGANICALLY that has been damaged CHEMICALLY!

The POWER THP* from USA actually reconstructs the strands of hair that have been under chemical attack – they repair the damage, restore the moisture and also seal it in. In addition, the Ana-d-tox therapy uses the unique patented Transdermal machine from Biotec, Italy, which ensures maximum penetration of the *Triple Hydrolyzed Proteins into the hair, helping to minimize the negative effects of hair colour on the hair and scalp.

To find out more about chemical damage to your hair, you may come & meet one of the highly qualified Medical Trichologists at RichFeel Trichology Clinics.

SOME JOURNEYS
THROUGH RICHFEEL

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Freedom from baldness! A new lease of life!



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A social worker, Manisha, had a fresh lease of life at RichFeel.
A wish turned to reality - hair she had always yearned for!



Watch Kiran's Hair Transplant Story

A branding professional, Kiran, had a life-changing experience at RichFeel.
Freedom from baldness! A new lease of life!



OTHER STORIES







UNDERSTAND HOW THIS
TREATMENT WORKS

Ana-d-tox is packed with protein power that repairs the cuticle and enhances the natural strength of the hair. Here are some highlights on how this remarkable treatment detoxifies your hair.

  • It comes packed with POWER Triple Hydrolyzed Proteins (THP), from the USA, with three advanced natural proteins – Wheat, Barley and Quinoa.
  • Wheat – Wheat proteins help reduce scalp irritation while improving the health of the scalp and thus preventing hair breakage.
  • Barley – Barley proteins add moisture to the scalp and prevent dryness. The Barley proteins also decrease roughness and reduce curly hair, while nourishing the scalp.
  • Quinoa – Quinoa proteins make your hair feel smoother and silkier and also prevent the colour from fading.
  • It detoxes revive, protects & repairs your hair and scalp from damage caused by colouring.
  • Ana-d-tox fights organically, the hair problem which has been caused by chemically. The POWER THP reconstructs the strands of hair that have been under chemical attack – they repair the damage, restore the moisture and also seal it in.
  • The therapy uses the unique patented Transdermal machine from Biotec, Italy, which ensures maximum penetration of the THP into the hair, helping to minimise the adverse effects of hair colour on the hair and scalp.

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TESTIMONIAL

Hair transplant was a big decision for me. The rapid pace of hair loss was even more worrying. After several months of evaluation, I found the right solution with RichFeel. Dr. Shah’s immense experience in the field of trichology and the results of previous treatments have won my trust and today, when I look back, I feel that I’ve made the right decision. Trichologists at RichFeel are skilled and personally mentored by Dr. Shah. This, along with the art of hair transplant, is their secret. Expected results achieved, value for money.

MR. KEDAR MULMULE

HAIR TRANSPLANTATION

Hair loss is a difficult phase to counter in life and I had my share of it too, but I’m happy that I got over it. This was possible because of the latest FUE technology. The process was painless and left no scars. Better still, I got to see what I was expecting. The results were fairly good and left no confusion in my mind about my looks. I thank the staff at RichFeel ™, who gave me a complete understanding of the process and the results that I was expecting

MRS. SANGEETHA SINGH

HAIR TRANSPLANTATION

Baldness was a sinking feeling with each day passing by, till the time I discovered RichFeel ™. Happy to have fought hair loss. I owe a Big Thank You to RichFeel ™, for getting me the right fit of a system- that looks so real. The staff was very skillful with the measurements. With proper guidance, they helped me to manage my new found hair. The derma hold base is perfect and stays put for weeks together. Imagine people asking you what oil have you used to regrow your hair.

MR. MIHIR KHURANA

HAIR TRANSPLANTATION

"Hair colouring? Why fear when RichFeel Trichology's Ana-D-tox is here! So I got done Ana-D-Tox treatment on my colored hair and the treatment was just amazing. My hair felt lot more lively and smooth. Anadtox-Hair Colour Damage Repair: It's a six step process that takes around an hour to complete It helps tackle the problems normally associated with hair coloring: Dry and rough hair, Split ends, dry and itchy scalp, Hair breakage, Loss of texture and hair loss. It's packed with POWER Triple Hydrolyzed Proteins (THP), from the USA, with three advanced natural proteins – Wheat, Barley, and Quinoa.

Ms. Ash

Anadtox-Hair Colour Damage Repair

MORE TESTIMONIALS

FREQUENTLY ASKED QUESTIONS

The cost of the treatment would depend on the condition of your hair and extent of hair damage. A visit to the Trichologist will help clarify the cost and way forward.

If you are someone who frequently colours their hair, and suffer from Dry & Rough Hair, Split Ends, Dry & Itchy Scalp, Hair Breakage and notice Loss Of Texture, it may be time for you to go for Ana-d-tox!

You can meet our Trichologist and start your Ana-d-tox Treatment at any of the RichFeel Trichology centers.

Hair colours can be semi-permanent, demi-permanent or permanent.
The semi-permanent colours do not have the peroxide element and hence does not lift the cuticle up as much. Such colours, as the name suggests, is not permanent. They last only for a few washes.
The demi-permanent ones have low amounts of peroxide and can be used for darkening or lightening the hair shade.
Permanent hair colours are those that do not wear off until the hair grows out. These have the maximum concentration of chemicals as you can guess.

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How does an Instant Permanent Scalp Cover work?

All you need to know about the most advanced solution for camouflaging that visible scalp!

https://www.richfeel.com/wp-content/uploads/2020/03/Ana-D-Tox-Ebook.pdf

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