Who does not want an excellent 1st impression! This exactly resonates with an old Russian proverb that says, ‘when you look at a person, you judge by looks & you judge by heart when you discuss. For this to happen, hair plays an important part of your personality. Therefore, a proper grooming of this ‘crowning glory’ becomes a priority.

Hair color has been used as a tool to make hair look special and enhance one’s persona. Today, it’s become mandatory for most of us to make that monthly appointment at the salon for colouring our hair. We know there’s a flip side to this because we know we are damaging our hair every time we colour and we would rather endure the pangs of guilt and live with irrevocably damaged hair, rather than display the slightest streak of grey in our hair. But then there’s so much pressure on us to ‘make that 1st impression’, ‘look younger’ and ‘being hip’, that’s it’s almost pointless to play the blame game and yet we do! We blame OURSELVES when our hair, thanks to repeated exposure to dyes and chemicals, starts thinning and falling.

How do you keep colouring your hair preventing its damage by the colour and get rid of those guilt-laden days?

These are the things of the past with Richfeel’s new revolutionary treatment – Ana-d-tox – that allows you to colour, highlight and streak your hair as many times as you want, without worrying yourself needlessly about the underlying damage the chemicals are causing.

To understand how Ana-d-tox works, you have to first understand how exactly colouring products damage your hair. Similar to a tree that has a bark as an outer covering, the cuticle is the outer covering for our hair shaft. In order for colour to penetrate through the cuticle, it has to be lifted up. All hair colouring products include some chemical or the other that lift up the cuticle to deposit colour into the cortex (inner layer of a strand of hair).

But the problem here, is that is once you’ve disturbed the cuticle, the damage has already begun, because the cuticle is not meant to be lifted up. And the longer the colour is penetrating into your open cuticle and hair shaft, the longer the chemical has to attack and wreak havoc on your open cuticle and hair shaft by weakening and damaging them.
If these chemicals are so harmful, why do hair colour products have them? Because it’s these chemicals that make the colour last; without them, the colour would fade away the very next time you shampoo your hair. Again it’s these chemicals that leads to the five main culprits responsible for damaging coloured hair:-

1. Dry & rough hair
2. Split ends
3. Dry & itchy scalp
4. Hair breakage
5. Loss of texture

Richfeel’s revolutionary Ana-d-tox therapy uses POWER THP* from USA with 3 advanced natural proteins – Quinoa, Wheat and Barley that detoxes, revives, protects & repairs your hair and scalp from damage caused by colouring. Regular Ana-d-tox home care is also specially designed for regular protection & shine.

In other words, Ana-d-tox fights ORGANCALLY that has been damaged CHEMICALLY!

The POWER THP* from USA actually reconstructs the strands of hair that have been under chemical attack – they repair the damage, restore the moisture and also seal it in. In addition, the Ana-d-tox therapy uses the unique patented Transdermal machine from Biotec, Italy, which ensures maximum penetration of the *Triple Hydrolyzed Proteins into the hair, helping to minimize the negative effects of hair colour on the hair and scalp.

How Power THP* from USA detoxifies your hair


Wheat proteins help reduce scalp irritation while improving the health of the scalp and thus preventing hair breakage.


Barley proteins add moisture to the scalp and prevent dryness. The Barley proteins also decrease roughness and reduce frizzy hair, while nourishing the scalp.


Quinoa proteins make your hair feel smoother and silkier and also prevent the colour from fading.

Due to this colour retention is 20% and colour uptake is 25, therefore frequency of colouring & hair damages less.

Damaging Facts about Hair Colour
‘Ammonia Free’ a Myth!
• Brands may advertise the natural properties about their hair colour, but it’s a known fact that all hair colouring products contain harmful chemicals.
• These harmful chemicals penetrate the outer layer of hair, called the cuticle and deposit colour into the inner layer known as the cortex. This forced opening of the cuticle is what damages the hair. But this is the irrevocable fact about colouring, as it’s the chemicals that keep the colour from fading; or it would wash away the next time you shampoo.
• It is these damaged hair cuticles that make your hair dry and lifeless and eventually make them brittle and prone to split ends and easy breakage.
• This cumulative damage can be long lasting, until and unless you seek some specialized treatment to limit the damage.

To find out more about chemical damage to your hair, you may come & meet one of the highly qualified Medical Trichologists at Richfeel Trichology Clinics.
(*Triple Hydrolyzed Proteins)